# Yardbook: Dawn score and attention ranking

Yardbook scores 66 out of 100 on the Dawn Index, built from 5 signals. It ranks #1 of 89 in Finance and Accounting (YC), #3 of 98 in YC Winter 2016, #43 of 2075 in B2B (YC), #75 of 4224 in Y Combinator.

## What drives the Yardbook Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 45 |
| Search momentum | 20% | 73 |
| Site scale | 15% | 48 |
| Site momentum | 10% | 68 |
| Loyalty | 20% | 100 |

## How does Yardbook compare in Finance and Accounting (YC)?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [Yardbook](https://dawntrend.com/brand/yardbook) | 66 |
| 2 | [Contalink](https://dawntrend.com/brand/contalink) | 64 |
| 3 | [Deel](https://dawntrend.com/brand/deel) | 62 |
| 4 | [Topkey](https://dawntrend.com/brand/topkey) | 60 |
| 5 | [Lago](https://dawntrend.com/brand/lago) | 59 |
| 6 | [Payflow](https://dawntrend.com/brand/payflow) | 58 |
| 7 | [CaptivateIQ](https://dawntrend.com/brand/captivateiq) | 57 |
| 8 | [Paid](https://dawntrend.com/brand/paid) | 56 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.