# Dawn Index: attention is the currency

Attention comes before adoption, and adoption comes before revenue. The Dawn Index scores 4,833 brands from 0 to 100 on how much attention they earn, what people mean when they search, and whether they visit.

## Which brands have the highest Dawn scores?

| Brand | Company or sector | Dawn score | Searches / month | 12-month growth |
| --- | --- | --- | --- | --- |
| [Anthropic](https://dawntrend.com/brand/anthropic) | AI | 84 | 31M | +428% |
| [Claude](https://dawntrend.com/brand/claude) | Anthropic | 83 | 24.9M | +466% |
| [NotebookLM](https://dawntrend.com/brand/notebooklm) | Google | 83 | 16.6M | +93% |
| [AI Mode](https://dawntrend.com/brand/ai-mode) | Google | 82 | 7.5M | +462% |
| [Kalshi](https://dawntrend.com/brand/kalshi) | Fintech | 82 | 673K | +769% |
| [Claude Code](https://dawntrend.com/brand/claude-code) | Anthropic | 81 | 3.4M | +239% |
| [Supabase](https://dawntrend.com/brand/supabase) | B2B | 81 | 1.5M | +108% |
| [Kimi](https://dawntrend.com/brand/kimi) | Moonshot AI | 78 | 673K | +250% |
| [Moonshot AI](https://dawntrend.com/brand/moonshot-ai) |  | 78 | 673K | +250% |
| [Resend](https://dawntrend.com/brand/resend) | B2B | 78 | 301K | +173% |

## Which brands are breaking out?

| Brand | Company or sector | Dawn score | Searches / month | 12-month growth |
| --- | --- | --- | --- | --- |
| [Anthropic](https://dawntrend.com/brand/anthropic) | AI | 84 | 31M | +428% |
| [Claude](https://dawntrend.com/brand/claude) | Anthropic | 83 | 24.9M | +466% |
| [NotebookLM](https://dawntrend.com/brand/notebooklm) | Google | 83 | 16.6M | +93% |
| [AI Mode](https://dawntrend.com/brand/ai-mode) | Google | 82 | 7.5M | +462% |
| [Kalshi](https://dawntrend.com/brand/kalshi) | Fintech | 82 | 673K | +769% |
| [Supabase](https://dawntrend.com/brand/supabase) | B2B | 81 | 1.5M | +108% |
| [Kimi](https://dawntrend.com/brand/kimi) | Moonshot AI | 78 | 673K | +250% |
| [Moonshot AI](https://dawntrend.com/brand/moonshot-ai) |  | 78 | 673K | +250% |
| [Resend](https://dawntrend.com/brand/resend) | B2B | 78 | 301K | +173% |
| [Facio](https://dawntrend.com/brand/facio) | Fintech | 77 | 201K | +123% |

## Which AI categories draw the most attention?

| Category | Brands | Average Dawn score | Number one |
| --- | --- | --- | --- |
| Frontier AI labs | 10 | 66.8 | [Claude](https://dawntrend.com/brand/claude) |
| AI infrastructure | 7 | 60.7 | [OpenRouter](https://dawntrend.com/brand/openrouter) |
| AI coding | 14 | 60.4 | [Claude Code](https://dawntrend.com/brand/claude-code) |
| Generative media | 17 | 59.5 | [Kling](https://dawntrend.com/brand/kling) |
| AI search & browsers | 7 | 59 | [NotebookLM](https://dawntrend.com/brand/notebooklm) |
| Agents & automation | 8 | 53 | [Copilot Studio](https://dawntrend.com/brand/copilot-studio) |
| Robotics & humanoids | 7 | 51.4 | [Tesla Optimus](https://dawntrend.com/brand/tesla-optimus) |
| Vertical AI | 8 | 51.3 | [OpenEvidence](https://dawntrend.com/brand/openevidence) |

## How is a Dawn score calculated?

- Search scale (20%): Monthly searches for the brand and its products. 100 a month scores 0, 100M scores 100 (log scale).
- Search momentum (20%): Last 3 months against the first 3 of the year. Halving scores 0, flat scores 50, doubling scores 100.
- Purchase intent (15%): Share of family searches that evaluate or buy: product names, comparisons, pricing, downloads. 80% or more scores 100.
- Site scale (15%): Monthly site visits. 1K scores 0, 1B scores 100 (log scale).
- Site momentum (10%): Site visits over the last three months. A 30% drop scores 0, flat scores 50, a 40% rise scores 100.
- Loyalty (20%): Share of visits that arrive direct, by name or bookmark. 60% or more scores 100.