DawnTrend › Dawn Index Dawn Index: attention is the currency Attention comes before adoption, and adoption comes before revenue. The Dawn Index scores 4,833 brands from 0 to 100 on how much attention they earn, what people mean when they search, and whether they visit.
Which brands have the highest Dawn scores? Which brands are breaking out? Which AI categories draw the most attention? How is a Dawn score calculated? Search scale (20%): Monthly searches for the brand and its products. 100 a month scores 0, 100M scores 100 (log scale). Search momentum (20%): Last 3 months against the first 3 of the year. Halving scores 0, flat scores 50, doubling scores 100. Purchase intent (15%): Share of family searches that evaluate or buy: product names, comparisons, pricing, downloads. 80% or more scores 100. Site scale (15%): Monthly site visits. 1K scores 0, 1B scores 100 (log scale). Site momentum (10%): Site visits over the last three months. A 30% drop scores 0, flat scores 50, a 40% rise scores 100. Loyalty (20%): Share of visits that arrive direct, by name or bookmark. 60% or more scores 100.