# Fortune 100: attention trends

Fortune 100: 99 companies, net breadth -37 (share rising minus share falling over 12 months), trimmed-mean brand-search growth -10%.

## Which Fortune 100 sectors are gaining attention?

| Sector | Companies | Net breadth | Trimmed mean | Leader |
| --- | --- | --- | --- | --- |
| [Financials](https://dawntrend.com/market/fortune100/Financials) | 16 | -44 | -11% | Wells Fargo |
| [Technology](https://dawntrend.com/market/fortune100/Technology) | 9 | -44 | -12% | Apple Inc. |
| [Petroleum](https://dawntrend.com/market/fortune100/Petroleum) | 9 | -22 | -6% | Chevron Corporation |
| [Retail](https://dawntrend.com/market/fortune100/Retail) | 8 | 0 | +0% | Walmart |
| [Healthcare](https://dawntrend.com/market/fortune100/Healthcare) | 7 | -57 | -17% | McKesson Corporation |
| [Insurance](https://dawntrend.com/market/fortune100/Insurance) | 6 | -17 | -4% | Progressive Corporation |
| [Pharmaceutical](https://dawntrend.com/market/fortune100/Pharmaceutical) | 5 | -60 | -21% | AbbVie |
| [Aerospace and defense](https://dawntrend.com/market/fortune100/Aerospace%20and%20defense) | 4 | -25 | -5% | Boeing |
| [Technology and cloud computing](https://dawntrend.com/market/fortune100/Technology%20and%20cloud%20computing) | 3 | 0 | -2% | Microsoft |
| [Telecommunications](https://dawntrend.com/market/fortune100/Telecommunications) | 3 | -67 | -16% | Verizon |
| [Airline](https://dawntrend.com/market/fortune100/Airline) | 3 | +33 | +2% | American Airlines Group |
| [Food processing](https://dawntrend.com/market/fortune100/Food%20processing) | 3 | -33 | -9% | Sysco |
| [Health insurance](https://dawntrend.com/market/fortune100/Health%20insurance) | 2 | -100 | -16% | Humana |
| [Beverage](https://dawntrend.com/market/fortune100/Beverage) | 2 | 0 | +34% | Coca-Cola Company (The) |
| [Transportation](https://dawntrend.com/market/fortune100/Transportation) | 2 | -100 | -32% | FedEx |
| [Automotive](https://dawntrend.com/market/fortune100/Automotive) | 2 | 0 | -2% | General Motors |
| [Pharmaceutical industry](https://dawntrend.com/market/fortune100/Pharmaceutical%20industry) | 2 | -100 | -31% | Pfizer |
| [Retail and cloud computing](https://dawntrend.com/market/fortune100/Retail%20and%20cloud%20computing) | 1 | 0 | -7% | Amazon |
| [Food industry](https://dawntrend.com/market/fortune100/Food%20industry) | 1 | -100 | -24% | Archer Daniels Midland |
| [Conglomerate and telecommunications](https://dawntrend.com/market/fortune100/Conglomerate%20and%20telecommunications) | 1 | -100 | -12% | AT&T |
| [Conglomerate](https://dawntrend.com/market/fortune100/Conglomerate) | 1 | -100 | -24% | Berkshire Hathaway |
| [Machinery](https://dawntrend.com/market/fortune100/Machinery) | 1 | 0 | -6% | Caterpillar Inc. |
| [Pharmacy wholesale](https://dawntrend.com/market/fortune100/Pharmacy%20wholesale) | 1 | 0 | -3% | Cencora |
| [Telecom hardware manufacturing](https://dawntrend.com/market/fortune100/Telecom%20hardware%20manufacturing) | 1 | -100 | -18% | Cisco |
| [Agriculture manufacturing](https://dawntrend.com/market/fortune100/Agriculture%20manufacturing) | 1 | n/a | n/a | n/a |
| [Apparel](https://dawntrend.com/market/fortune100/Apparel) | 1 | -100 | -14% | Nike, Inc. |
| [Consumer products manufacturing](https://dawntrend.com/market/fortune100/Consumer%20products%20manufacturing) | 1 | -100 | -24% | Procter & Gamble |
| [Automotive and energy](https://dawntrend.com/market/fortune100/Automotive%20and%20energy) | 1 | 0 | -7% | Tesla, Inc. |
| [Media](https://dawntrend.com/market/fortune100/Media) | 1 | 0 | +6% | Walt Disney Company (The) |
| [Information Technology](https://dawntrend.com/market/fortune100/Information%20Technology) | 1 | 0 | -1% | TD Synnex |

## Which Fortune 100 companies have the highest Search Score?

| Company | Search Score | Searches / month | 12-month growth |
| --- | --- | --- | --- |
| [Lowe's](https://dawntrend.com/trend/lowe-s) | 69 | 16.6M | +22% |
| [Microsoft](https://dawntrend.com/trend/microsoft) | 67 | 13.6M | +14% |
| [Amazon](https://dawntrend.com/trend/amazon) | 66 | 414M | -7% |
| [American Airlines Group](https://dawntrend.com/trend/american-airlines) | 66 | 11.1M | +13% |
| [Target Corporation](https://dawntrend.com/trend/target) | 65 | 45.5M | 0% |
| [Capital One](https://dawntrend.com/trend/capital-one) | 63 | 11.1M | -6% |
| [Home Depot (The)](https://dawntrend.com/trend/home-depot) | 63 | 37.2M | -7% |
| [Walmart](https://dawntrend.com/trend/walmart) | 62 | 68M | -7% |
| [AT&T](https://dawntrend.com/trend/at-t) | 61 | 6.1M | -12% |
| [Chevron Corporation](https://dawntrend.com/trend/chevron) | 61 | 3.4M | +7% |

## How is this measured?

Each company is measured by monthly Google searches for its own name. Read the method.