# Apparel in the Fortune 100: attention trends

Apparel in the Fortune 100: 1 companies, net breadth -100 (share rising minus share falling over 12 months), trimmed-mean brand-search growth -14%.

## Which Apparel in the Fortune 100 companies have the highest Search Score?

| Company | Search Score | Searches / month | 12-month growth |
| --- | --- | --- | --- |
| [Nike, Inc.](https://dawntrend.com/trend/nike) | 56 | 20.4M | -14% |

## How is this measured?

Each company is measured by monthly Google searches for its own name. Read the method.