# Financials in the Fortune 100: attention trends

Financials in the Fortune 100: 16 companies, net breadth -44 (share rising minus share falling over 12 months), trimmed-mean brand-search growth -11%.

## Which Financials in the Fortune 100 companies have the highest Search Score?

| Company | Search Score | Searches / month | 12-month growth |
| --- | --- | --- | --- |
| [Capital One](https://dawntrend.com/trend/capital-one) | 63 | 11.1M | -6% |
| [Wells Fargo](https://dawntrend.com/trend/wells-fargo) | 58 | 13.6M | -18% |
| [American Express](https://dawntrend.com/trend/american-express) | 57 | 5M | 0% |
| [Bank of America](https://dawntrend.com/trend/bank-of-america) | 57 | 11.1M | -18% |
| [MetLife](https://dawntrend.com/trend/metlife) | 56 | 1M | 0% |
| [JPMorgan Chase](https://dawntrend.com/trend/jpmorgan-chase) | 46 | 550K | +26% |
| [Morgan Stanley](https://dawntrend.com/trend/morgan-stanley) | 46 | 823K | -7% |
| [State Farm Insurance](https://dawntrend.com/trend/state-farm-insurance) | 46 | 301K | -12% |
| [TIAA](https://dawntrend.com/trend/tiaa) | 46 | 301K | -7% |
| [Goldman Sachs](https://dawntrend.com/trend/goldman-sachs) | 44 | 673K | -18% |

## How is this measured?

Each company is measured by monthly Google searches for its own name. Read the method.