# Pharmaceutical industry in the Fortune 100: attention trends

Pharmaceutical industry in the Fortune 100: 2 companies, net breadth -100 (share rising minus share falling over 12 months), trimmed-mean brand-search growth -31%.

## Which Pharmaceutical industry in the Fortune 100 companies have the highest Search Score?

| Company | Search Score | Searches / month | 12-month growth |
| --- | --- | --- | --- |
| [Pfizer](https://dawntrend.com/trend/pfizer) | 45 | 450K | -28% |
| [Merck & Co.](https://dawntrend.com/trend/merck) | 25 | 14.8K | -33% |

## How is this measured?

Each company is measured by monthly Google searches for its own name. Read the method.