# Technology and cloud computing in the Fortune 100: attention trends

Technology and cloud computing in the Fortune 100: 3 companies, net breadth 0 (share rising minus share falling over 12 months), trimmed-mean brand-search growth -2%.

## Which Technology and cloud computing in the Fortune 100 companies have the highest Search Score?

| Company | Search Score | Searches / month | 12-month growth |
| --- | --- | --- | --- |
| [Microsoft](https://dawntrend.com/trend/microsoft) | 67 | 13.6M | +14% |
| [IBM](https://dawntrend.com/trend/ibm) | 55 | 1M | -6% |
| [Alphabet Inc.](https://dawntrend.com/trend/alphabet) | 52 | 2.2M | -13% |

## How is this measured?

Each company is measured by monthly Google searches for its own name. Read the method.