# Consumer Discretionary in the Nasdaq-100: attention trends

Consumer Discretionary in the Nasdaq-100: 11 companies, net breadth -36 (share rising minus share falling over 12 months), trimmed-mean brand-search growth -13%.

## Which Consumer Discretionary in the Nasdaq-100 companies have the highest Search Score?

| Company | Search Score | Searches / month | 12-month growth |
| --- | --- | --- | --- |
| [Airbnb](https://dawntrend.com/trend/airbnb) | 69 | 45.5M | +31% |
| [Amazon](https://dawntrend.com/trend/amazon) | 66 | 414M | -7% |
| [MercadoLibre](https://dawntrend.com/trend/mercadolibre) | 62 | 30.4M | -12% |
| [O'Reilly Automotive](https://dawntrend.com/trend/o-reilly-automotive) | 61 | 4.1M | 0% |
| [DoorDash](https://dawntrend.com/trend/doordash) | 58 | 7.5M | 0% |
| [Tesla, Inc.](https://dawntrend.com/trend/tesla) | 57 | 7.5M | -7% |
| [Starbucks](https://dawntrend.com/trend/starbucks) | 52 | 37.2M | -38% |
| [PDD Holdings](https://dawntrend.com/trend/pdd) | 50 | 165K | 0% |
| [Booking Holdings](https://dawntrend.com/trend/booking) | 46 | 45.5M | -65% |
| [Ross Stores](https://dawntrend.com/trend/ross-stores) | 37 | 135K | -29% |

## How is this measured?

Each company is measured by monthly Google searches for its own name. Read the method.