# S&P 500: attention trends

S&P 500: 497 companies, net breadth -20 (share rising minus share falling over 12 months), trimmed-mean brand-search growth -5%.

## Which S&P 500 sectors are gaining attention?

| Sector | Companies | Net breadth | Trimmed mean | Leader |
| --- | --- | --- | --- | --- |
| [Industrials](https://dawntrend.com/market/sp500/Industrials) | 82 | -11 | -2% | Uber |
| [Financials](https://dawntrend.com/market/sp500/Financials) | 75 | -32 | -9% | PayPal |
| [Information Technology](https://dawntrend.com/market/sp500/Information%20Technology) | 74 | +8 | +4% | Apple Inc. |
| [Health Care](https://dawntrend.com/market/sp500/Health%20Care) | 59 | -24 | -5% | Labcorp |
| [Consumer Discretionary](https://dawntrend.com/market/sp500/Consumer%20Discretionary) | 47 | -23 | -8% | Amazon |
| [Consumer Staples](https://dawntrend.com/market/sp500/Consumer%20Staples) | 33 | -42 | -13% | Walmart |
| [Utilities](https://dawntrend.com/market/sp500/Utilities) | 31 | -13 | -3% | Duke Energy |
| [Real Estate](https://dawntrend.com/market/sp500/Real%20Estate) | 30 | -32 | -5% | Extra Space Storage |
| [Materials](https://dawntrend.com/market/sp500/Materials) | 25 | -40 | -7% | Dow Inc. |
| [Energy](https://dawntrend.com/market/sp500/Energy) | 21 | -29 | -7% | Chevron Corporation |
| [Communication Services](https://dawntrend.com/market/sp500/Communication%20Services) | 20 | -37 | -5% | Netflix |

## Which S&P 500 companies have the highest Search Score?

| Company | Search Score | Searches / month | 12-month growth |
| --- | --- | --- | --- |
| [McDonald's](https://dawntrend.com/trend/mcdonald-s) | 74 | 101M | +15% |
| [Micron Technology](https://dawntrend.com/trend/micron-technology) | 74 | 201K | +297% |
| [Reddit](https://dawntrend.com/trend/reddit) | 74 | 55.6M | +31% |
| [Airbnb](https://dawntrend.com/trend/airbnb) | 69 | 45.5M | +31% |
| [Lowe's](https://dawntrend.com/trend/lowe-s) | 69 | 16.6M | +22% |
| [Everpure](https://dawntrend.com/trend/everpure) | 68 | 33.1K | +368% |
| [Expedia Group](https://dawntrend.com/trend/expedia) | 67 | 9.1M | +22% |
| [Microsoft](https://dawntrend.com/trend/microsoft) | 67 | 13.6M | +14% |
| [Netflix](https://dawntrend.com/trend/netflix) | 67 | 83.1M | 0% |
| [Amazon](https://dawntrend.com/trend/amazon) | 66 | 414M | -7% |

## How is this measured?

Each company is measured by monthly Google searches for its own name. Read the method.