# Where attention moves across markets

DawnTrend tracks 6,714 companies across four universes and groups them into sectors. Net breadth is the share of companies whose brand searches rose more than 10% over twelve months minus the share that fell more than 10%.

## How much attention is each universe gaining or losing?

| Universe | Companies | Net breadth | Trimmed mean growth | Top-10 share of searches |
| --- | --- | --- | --- | --- |
| [S&P 500](https://dawntrend.com/market/sp500) | 497 | -20 | -5% | 63% |
| [Nasdaq-100](https://dawntrend.com/market/ndx) | 100 | -17 | -2% | 90% |
| [Fortune 100](https://dawntrend.com/market/fortune100) | 99 | -37 | -10% | 86% |
| [Y Combinator](https://dawntrend.com/market/yc) | 6018 | -6 | +0% | 49% |

## Are startups gaining on incumbents?

| Arena | YC net breadth | S&P 500 net breadth | Verdict |
| --- | --- | --- | --- |
| B2B vs Information Technology | -3 | 8 | Incumbents holding |
| Consumer vs Consumer Discretionary | -19 | -23 | Contested |
| Healthcare vs Health Care | -15 | -24 | Contested |
| Fintech vs Financials | -5 | -32 | Insurgents gaining |
| Industrials vs Industrials | 6 | -11 | Insurgents gaining |
| Real Estate and Construction vs Real Estate | 15 | -32 | Insurgents gaining |

## What else is in the full analysis?

Free accounts also see YC cohorts, AI-native vs other startups, the biggest risers and fallers, sector momentum across every universe, and search demand compared with website traffic.