# Amazon search trends

Amazon was searched about 414M times a month on Google worldwide (Sep 25 to Aug 26), and searches were roughly flat over the twelve months (-7%). Its Search Score is 66 out of 100 and search interest peaked in Nov 25.

## What is Amazon?

Consumer Discretionary, Broadline Retail.

## What are the key numbers for Amazon?

- **Monthly Google searches (12-month average):** 414M
- **Twelve-month growth:** -7% (last 3 months vs first 3)
- **Latest month:** 414M in Aug 26
- **Peak month:** 506M in Nov 25
- **Stage:** Steady
- **Search Score:** 66 / 100
- **Google Ads cost per click:** $0.05

## How have searches for Amazon changed month by month?

| Month | Google searches |
| --- | --- |
| Sep 25 | 414,000,000 |
| Oct 25 | 414,000,000 |
| Nov 25 | 506,000,000 |
| Dec 25 | 506,000,000 |
| Jan 26 | 414,000,000 |
| Feb 26 | 338,000,000 |
| Mar 26 | 414,000,000 |
| Apr 26 | 338,000,000 |
| May 26 | 414,000,000 |
| Jun 26 | 414,000,000 |
| Jul 26 | 414,000,000 |
| Aug 26 | 414,000,000 |

## Where does Amazon sit in its market?

- [S&P 500: Consumer Discretionary](https://dawntrend.com/market/sp500/Consumer%20Discretionary)
- [Nasdaq-100: Consumer Discretionary](https://dawntrend.com/market/ndx/Consumer%20Discretionary)
- [Fortune 100: Consumer Discretionary](https://dawntrend.com/market/fortune100/Consumer%20Discretionary)

## How is this measured?

Search demand is Google’s monthly search estimate for the exact name “amazon”, collected 2026-09-30. It measures interest, not revenue or users. Read the method.