# Booking Holdings search trends

Booking Holdings was searched about 45.5M times a month on Google worldwide (Sep 25 to Aug 26), and searches fell 65% over the twelve months. Its Search Score is 46 out of 100 and search interest peaked in Oct 25.

## What is Booking Holdings?

Consumer Discretionary, Hotels, Resorts & Cruise Lines.

## What are the key numbers for Booking Holdings?

- **Monthly Google searches (12-month average):** 45.5M
- **Twelve-month growth:** -65% (last 3 months vs first 3)
- **Latest month:** 24.9M in Aug 26
- **Peak month:** 68M in Oct 25
- **Stage:** Declining
- **Search Score:** 46 / 100
- **Google Ads cost per click:** $0.05

## How have searches for Booking Holdings changed month by month?

| Month | Google searches |
| --- | --- |
| Sep 25 | 55,600,000 |
| Oct 25 | 68,000,000 |
| Nov 25 | 45,500,000 |
| Dec 25 | 45,500,000 |
| Jan 26 | 37,200,000 |
| Feb 26 | 45,500,000 |
| Mar 26 | 45,500,000 |
| Apr 26 | 55,600,000 |
| May 26 | 55,600,000 |
| Jun 26 | 24,900,000 |
| Jul 26 | 9,140,000 |
| Aug 26 | 24,900,000 |

## Where does Booking Holdings sit in its market?

- [S&P 500: Consumer Discretionary](https://dawntrend.com/market/sp500/Consumer%20Discretionary)
- [Nasdaq-100: Consumer Discretionary](https://dawntrend.com/market/ndx/Consumer%20Discretionary)

## How is this measured?

Search demand is Google’s monthly search estimate for the exact name “booking”, collected 2026-09-30. It measures interest, not revenue or users. Read the method.