# DeepSeek search trends

DeepSeek was searched about 20.4M times a month on Google worldwide (Sep 25 to Aug 26), and searches fell 28% over the twelve months. Its Search Score is 54 out of 100 and search interest peaked in Sep 25.

## What is DeepSeek?

Chinese lab releasing open-weight models.

## What are the key numbers for DeepSeek?

- **Monthly Google searches (12-month average):** 20.4M
- **Twelve-month growth:** -28% (last 3 months vs first 3)
- **Latest month:** 16.6M in Aug 26
- **Peak month:** 24.9M in Sep 25
- **Stage:** Declining
- **Search Score:** 54 / 100
- **Google Ads cost per click:** $0.09

## How have searches for DeepSeek changed month by month?

| Month | Google searches |
| --- | --- |
| Sep 25 | 24,900,000 |
| Oct 25 | 24,900,000 |
| Nov 25 | 24,900,000 |
| Dec 25 | 20,400,000 |
| Jan 26 | 20,400,000 |
| Feb 26 | 16,600,000 |
| Mar 26 | 20,400,000 |
| Apr 26 | 24,900,000 |
| May 26 | 24,900,000 |
| Jun 26 | 20,400,000 |
| Jul 26 | 16,600,000 |
| Aug 26 | 16,600,000 |

## Where does DeepSeek sit in its market?

- [Frontier AI labs (Dawn Index AI industries)](https://dawntrend.com/industry/frontier)

## How is this measured?

Search demand is Google’s monthly search estimate for the exact name “deepseek”, collected 2026-09-30. It measures interest, not revenue or users. Read the method.