# Dollar General search trends

Dollar General was searched about 11.1M times a month on Google worldwide (Sep 25 to Aug 26), and searches were roughly flat over the twelve months (+6%). Its Search Score is 61 out of 100 and search interest peaked in Dec 25.

## What is Dollar General?

Consumer Staples, Consumer Staples Merchandise Retail.

## What are the key numbers for Dollar General?

- **Monthly Google searches (12-month average):** 11.1M
- **Twelve-month growth:** +6% (last 3 months vs first 3)
- **Latest month:** 11.1M in Aug 26
- **Peak month:** 13.6M in Dec 25
- **Stage:** Steady
- **Search Score:** 61 / 100
- **Google Ads cost per click:** $0.68

## How have searches for Dollar General changed month by month?

| Month | Google searches |
| --- | --- |
| Sep 25 | 9,140,000 |
| Oct 25 | 11,100,000 |
| Nov 25 | 11,100,000 |
| Dec 25 | 13,600,000 |
| Jan 26 | 9,140,000 |
| Feb 26 | 9,140,000 |
| Mar 26 | 11,100,000 |
| Apr 26 | 11,100,000 |
| May 26 | 11,100,000 |
| Jun 26 | 11,100,000 |
| Jul 26 | 11,100,000 |
| Aug 26 | 11,100,000 |

## Where does Dollar General sit in its market?

- [S&P 500: Consumer Staples](https://dawntrend.com/market/sp500/Consumer%20Staples)

## How is this measured?

Search demand is Google’s monthly search estimate for the exact name “dollar general”, collected 2026-09-30. It measures interest, not revenue or users. Read the method.