# Hype and Vice search trends

Hype and Vice was searched about 14.8K times a month on Google worldwide (Oct 25 to Aug 26), and searches fell 32% over the twelve months. Its Search Score is 23 out of 100 and search interest peaked in Oct 25.

## What is Hype and Vice?

Fashionable college, NBA and MLS apparel.

## What are the key numbers for Hype and Vice?

- **Monthly Google searches (12-month average):** 14.8K
- **Twelve-month growth:** -32% (last 3 months vs first 3)
- **Latest month:** 12.1K in Aug 26
- **Peak month:** 27.1K in Oct 25
- **Stage:** Declining
- **Search Score:** 23 / 100
- **Google Ads cost per click:** $0.57

## How have searches for Hype and Vice changed month by month?

| Month | Google searches |
| --- | --- |
| Oct 25 | 27,100 |
| Nov 25 | 27,100 |
| Dec 25 | 12,100 |
| Jan 26 | 12,100 |
| Feb 26 | 9,900 |
| Mar 26 | 9,900 |
| Apr 26 | 8,100 |
| May 26 | 12,100 |
| Jun 26 | 18,100 |
| Jul 26 | 14,800 |
| Aug 26 | 12,100 |

## Where does Hype and Vice sit in its market?

- [Y Combinator: Consumer](https://dawntrend.com/market/yc)

## How is this measured?

Search demand is Google’s monthly search estimate for the exact name “hype and vice”, collected 2026-09-30. It measures interest, not revenue or users. Read the method.