McDonald's search trends
McDonald's was searched about 101M times a month on Google worldwide (Sep 25 to Aug 26), and searches were roughly flat over the twelve months (+15%). Its Search Score is 74 out of 100 and search interest peaked in Dec 25.
What is McDonald's?
Consumer Discretionary, Restaurants.
What are the key numbers for McDonald's?
- Monthly Google searches (12-month average)
- 101M
- Twelve-month growth
- +15% (last 3 months vs first 3)
- Latest month
- 124M in Aug 26
- Peak month
- 124M in Dec 25
- Stage
- Steady
- Search Score
- 74 / 100
- Google Ads cost per click
- $0.04
How have searches for McDonald's changed month by month?
| Month | Google searches |
|---|---|
| Sep 25 | 101,000,000 |
| Oct 25 | 101,000,000 |
| Nov 25 | 101,000,000 |
| Dec 25 | 124,000,000 |
| Jan 26 | 101,000,000 |
| Feb 26 | 83,100,000 |
| Mar 26 | 101,000,000 |
| Apr 26 | 101,000,000 |
| May 26 | 101,000,000 |
| Jun 26 | 101,000,000 |
| Jul 26 | 124,000,000 |
| Aug 26 | 124,000,000 |
Where does McDonald's sit in its market?
How is this measured?
Search demand is Google’s monthly search estimate for the exact name “mcdonald's”, collected 2026-09-30. It measures interest, not revenue or users. Read the method.