# SmartAsset search trends

SmartAsset was searched about 14.8K times a month on Google worldwide (Sep 25 to Aug 26), and searches fell 28% over the twelve months. Its Search Score is 29 out of 100 and search interest peaked in Sep 25.

## What is SmartAsset?

Marketplace connecting consumers to financial advisors

## What are the key numbers for SmartAsset?

- **Monthly Google searches (12-month average):** 14.8K
- **Twelve-month growth:** -28% (last 3 months vs first 3)
- **Latest month:** 12.1K in Aug 26
- **Peak month:** 18.1K in Sep 25
- **Stage:** Declining
- **Search Score:** 29 / 100
- **Google Ads cost per click:** $2.68

## How have searches for SmartAsset changed month by month?

| Month | Google searches |
| --- | --- |
| Sep 25 | 18,100 |
| Oct 25 | 18,100 |
| Nov 25 | 18,100 |
| Dec 25 | 14,800 |
| Jan 26 | 18,100 |
| Feb 26 | 18,100 |
| Mar 26 | 14,800 |
| Apr 26 | 18,100 |
| May 26 | 14,800 |
| Jun 26 | 14,800 |
| Jul 26 | 12,100 |
| Aug 26 | 12,100 |

## Where does SmartAsset sit in its market?

- [Y Combinator: Fintech](https://dawntrend.com/market/yc)

## How is this measured?

Search demand is Google’s monthly search estimate for the exact name “smartasset”, collected 2026-09-30. It measures interest, not revenue or users. Read the method.