# Sora search trends

Sora was searched about 1.5M times a month on Google worldwide (Sep 25 to Aug 26), and searches fell 85% over the twelve months. Its Search Score is 27 out of 100 and search interest peaked in Oct 25.

## What is Sora?

OpenAI's video generation model and app.

## What are the key numbers for Sora?

- **Monthly Google searches (12-month average):** 1.5M
- **Twelve-month growth:** -85% (last 3 months vs first 3)
- **Latest month:** 368K in Aug 26
- **Peak month:** 6.1M in Oct 25
- **Stage:** Peaked
- **Search Score:** 27 / 100
- **Google Ads cost per click:** $0.11

## How have searches for Sora changed month by month?

| Month | Google searches |
| --- | --- |
| Sep 25 | 550,000 |
| Oct 25 | 6,120,000 |
| Nov 25 | 2,740,000 |
| Dec 25 | 1,830,000 |
| Jan 26 | 1,500,000 |
| Feb 26 | 1,220,000 |
| Mar 26 | 1,220,000 |
| Apr 26 | 823,000 |
| May 26 | 673,000 |
| Jun 26 | 550,000 |
| Jul 26 | 450,000 |
| Aug 26 | 368,000 |

## Where does Sora sit in its market?

- [Generative media (Dawn Index AI industries)](https://dawntrend.com/industry/media)

## How is this measured?

Search demand is Google’s monthly search estimate for the exact name “sora ai”, collected 2026-09-30. It measures interest, not revenue or users. Read the method.