Substack search trends
Substack was searched about 1.5M times a month on Google worldwide (Sep 25 to Aug 26), and searches rose 61% over the twelve months. Its Search Score is 66 out of 100 and search interest peaked in Aug 26.
What is Substack?
A place for independent writing.
What are the key numbers for Substack?
- Monthly Google searches (12-month average)
- 1.5M
- Twelve-month growth
- +61% (last 3 months vs first 3)
- Latest month
- 2.2M in Aug 26
- Peak month
- 2.2M in Aug 26
- Stage
- Growing
- Search Score
- 66 / 100
- Google Ads cost per click
- $0.16
How have searches for Substack changed month by month?
| Month | Google searches |
|---|---|
| Sep 25 | 1,220,000 |
| Oct 25 | 1,220,000 |
| Nov 25 | 1,220,000 |
| Dec 25 | 1,500,000 |
| Jan 26 | 1,830,000 |
| Feb 26 | 1,500,000 |
| Mar 26 | 1,830,000 |
| Apr 26 | 1,830,000 |
| May 26 | 1,830,000 |
| Jun 26 | 1,830,000 |
| Jul 26 | 1,830,000 |
| Aug 26 | 2,240,000 |
Where does Substack sit in its market?
How is this measured?
Search demand is Google’s monthly search estimate for the exact name “substack”, collected 2026-09-30. It measures interest, not revenue or users. Read the method.