Whatnot search trends
Whatnot was searched about 1M times a month on Google worldwide (Sep 25 to Aug 26), and searches rose 48% over the twelve months. Its Search Score is 63 out of 100 and search interest peaked in Mar 26.
What is Whatnot?
Whatnot is the largest livestream shopping platform in the U.S.
What are the key numbers for Whatnot?
- Monthly Google searches (12-month average)
- 1M
- Twelve-month growth
- +48% (last 3 months vs first 3)
- Latest month
- 1.2M in Aug 26
- Peak month
- 1.2M in Mar 26
- Stage
- Growing
- Search Score
- 63 / 100
- Google Ads cost per click
- $0.09
How have searches for Whatnot changed month by month?
| Month | Google searches |
|---|---|
| Sep 25 | 823,000 |
| Oct 25 | 823,000 |
| Nov 25 | 823,000 |
| Dec 25 | 823,000 |
| Jan 26 | 1,000,000 |
| Feb 26 | 1,000,000 |
| Mar 26 | 1,220,000 |
| Apr 26 | 1,220,000 |
| May 26 | 1,220,000 |
| Jun 26 | 1,220,000 |
| Jul 26 | 1,220,000 |
| Aug 26 | 1,220,000 |
Where does Whatnot sit in its market?
How is this measured?
Search demand is Google’s monthly search estimate for the exact name “whatnot”, collected 2026-09-30. It measures interest, not revenue or users. Read the method.