# Whatnot search trends

Whatnot was searched about 1M times a month on Google worldwide (Sep 25 to Aug 26), and searches rose 48% over the twelve months. Its Search Score is 63 out of 100 and search interest peaked in Mar 26.

## What is Whatnot?

Whatnot is the largest livestream shopping platform in the U.S.

## What are the key numbers for Whatnot?

- **Monthly Google searches (12-month average):** 1M
- **Twelve-month growth:** +48% (last 3 months vs first 3)
- **Latest month:** 1.2M in Aug 26
- **Peak month:** 1.2M in Mar 26
- **Stage:** Growing
- **Search Score:** 63 / 100
- **Google Ads cost per click:** $0.09

## How have searches for Whatnot changed month by month?

| Month | Google searches |
| --- | --- |
| Sep 25 | 823,000 |
| Oct 25 | 823,000 |
| Nov 25 | 823,000 |
| Dec 25 | 823,000 |
| Jan 26 | 1,000,000 |
| Feb 26 | 1,000,000 |
| Mar 26 | 1,220,000 |
| Apr 26 | 1,220,000 |
| May 26 | 1,220,000 |
| Jun 26 | 1,220,000 |
| Jul 26 | 1,220,000 |
| Aug 26 | 1,220,000 |

## Where does Whatnot sit in its market?

- [Y Combinator: Consumer](https://dawntrend.com/market/yc)

## How is this measured?

Search demand is Google’s monthly search estimate for the exact name “whatnot”, collected 2026-09-30. It measures interest, not revenue or users. Read the method.