# Yum! Brands search trends

Yum! Brands was searched about 201K times a month on Google worldwide (Sep 25 to Aug 26), and searches were roughly flat over the twelve months (+8%). Its Search Score is 43 out of 100 and search interest peaked in Jun 26.

## What is Yum! Brands?

Consumer Discretionary, Restaurants.

## What are the key numbers for Yum! Brands?

- **Monthly Google searches (12-month average):** 201K
- **Twelve-month growth:** +8% (last 3 months vs first 3)
- **Latest month:** 201K in Aug 26
- **Peak month:** 301K in Jun 26
- **Stage:** Steady
- **Search Score:** 43 / 100
- **Google Ads cost per click:** $0.29

## How have searches for Yum! Brands changed month by month?

| Month | Google searches |
| --- | --- |
| Sep 25 | 201,000 |
| Oct 25 | 201,000 |
| Nov 25 | 246,000 |
| Dec 25 | 201,000 |
| Jan 26 | 246,000 |
| Feb 26 | 201,000 |
| Mar 26 | 201,000 |
| Apr 26 | 201,000 |
| May 26 | 201,000 |
| Jun 26 | 301,000 |
| Jul 26 | 201,000 |
| Aug 26 | 201,000 |

## Where does Yum! Brands sit in its market?

- [S&P 500: Consumer Discretionary](https://dawntrend.com/market/sp500/Consumer%20Discretionary)

## How is this measured?

Search demand is Google’s monthly search estimate for the exact name “yum brands”, collected 2026-09-30. It measures interest, not revenue or users. Read the method.