# What people do with attention data

A score is only useful if it changes a decision. Each use case names the job, when it comes up, the path through DawnTrend and what the number does not tell you.

## Which jobs does the Dawn Index do?

- [Investors and VC scouts](https://dawntrend.com/use-cases/investors): Find companies whose attention is building before the round or the press.
- [Public-market analysts](https://dawntrend.com/use-cases/analysts): Read sector and brand momentum from what people search, next to the filings.
- [Marketers and growth leads](https://dawntrend.com/use-cases/marketers): See your share of attention against competitors, and what kind of searches you win.
- [Founders](https://dawntrend.com/use-cases/founders): Know where you rank in your category, and show it.
- [Sales and partnership teams](https://dawntrend.com/use-cases/sales): Reach companies at the moment their attention jumps.
- [AI builders and agent developers](https://dawntrend.com/use-cases/builders): One call to learn whether a name is a real brand, what it makes and how hot it is.