# Founders: Know where you rank, and show it

Replace "we are growing fast" with a public, comparable number and a category rank.

## When does this come up?

Before a fundraise, a partnership pitch or a board meeting.

## What is the mental model?

Say where you rank, against whom, and what the gap to the next name is made of.

- Signal: Your Dawn score and demand
- Filter: Your category, batch or market
- Decision: Where do we stand, and what is the gap?
- Action: A public link for the deck

## How does this work in DawnTrend?

- [Search your own name: Type your brand into the search box. A name we have not seen is identified once, with its official site and products, then added to the index.](https://dawntrend.com/)
- [Read your rank: Your page shows your score and your rank among companies in your category, batch or market.](https://dawntrend.com/dawn-index)
- [Look at the gap: Compare with the brand one rank above you: is the gap in demand, in growth or in how many visitors come back by name?](https://dawntrend.com/brand/kalshi)
- [Share it: A brand page is a public link you can put in a deck, with its data source stated.](https://dawntrend.com/about)

## Brands breaking out across the whole index

| Brand | Dawn score | Searches / month | 12-month growth |
| --- | --- | --- | --- |
| [Anthropic](https://dawntrend.com/brand/anthropic) | 84 | 31M | +428% |
| [Claude](https://dawntrend.com/brand/claude) | 83 | 24.9M | +466% |
| [NotebookLM](https://dawntrend.com/brand/notebooklm) | 83 | 16.6M | +93% |
| [AI Mode](https://dawntrend.com/brand/ai-mode) | 82 | 7.5M | +462% |
| [Kalshi](https://dawntrend.com/brand/kalshi) | 82 | 673K | +769% |

## What does this cost to run?

A free account has 2,000 API calls and 250 search credits a day. Reads from the index use no search credits.

| Step | Call | Calls | Search credits |
| --- | --- | --- | --- |
| Find your brand | GET /dawn/find?q=resend | 1 | 0 |
| Read your page | GET /brand?slug=resend | 1 | 0 |
| Whole workflow |  | 2 | 0 |

## What does this not tell you?

- If your name is also an everyday word, searches for it are not all about you, and we hold the score back rather than guess.
- It measures attention, not revenue or retention.

## How do I get the same data as JSON?

GET /api/v1/brand?slug=your-brand. Free accounts get an API key.