# Marketers and growth leads: See your share of attention, and what kind

Measure a brand against its category on attention and intent, not just on traffic you already own.

## When does this come up?

Planning a quarter, judging a launch, or asked "are we ahead of them?"

## What is the mental model?

A brand people only look up is known. A brand people compare and price is being chosen.

- Signal: Intent mix: discovery, learning, evaluating, buying
- Filter: Your category and your closest rivals
- Decision: Do we win the searches that lead to a sale?
- Action: Shift budget or message toward the gap

## How does this work in DawnTrend?

- [Find your category: Every AI category and market sector has its own leaderboard, so you compare against the right group.](https://dawntrend.com/dawn-index)
- [Open a competitor: The intent mix splits searches into discovery, learning, evaluating and buying. A brand full of buying searches is closer to a sale than one people only look up.](https://dawntrend.com/brand/claude)
- [See what drives their site: Site lookup shows the keywords a website ranks for, labelled brand, product, category or noise, so you see whether they own their name or rent it.](https://dawntrend.com/site)
- [Track a launch: Products roll up into the company, and each product has its own page, so you can watch a launch build.](https://dawntrend.com/dawn-index)

## What does this cost to run?

A free account has 2,000 API calls and 250 search credits a day. Reads from the index use no search credits.

| Step | Call | Calls | Search credits |
| --- | --- | --- | --- |
| List a category | GET /dawn/list?group=i:frontier | 1 | 0 |
| Open each rival | GET /brand?slug=claude | 4 | 0 |
| Whole workflow |  | 5 | 0 |

## What does this not tell you?

- Search is one channel of attention. Social, press and word of mouth are not in it.
- Volumes are Google estimates, worldwide unless stated.

## How do I get the same data as JSON?

GET /api/v1/brand?slug=claude. Free accounts get an API key.