42: Dawn score and attention ranking
42 scores 56 out of 100 on the Dawn Index, built from 4 signals. It ranks #11 of 94 in Retail (YC), #5 of 64 in YC Winter 2014, #249 of 2075 in B2B (YC), #459 of 4224 in Y Combinator.
What drives the 42 Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 67 |
| Search momentum | 20% | 69 |
| Site scale | 15% | 12 |
| Site momentum | 10% | 82 |
How does 42 compare in Retail (YC)?
| Rank | Brand | Dawn score |
|---|---|---|
| 1 | Meesho | 67 |
| 2 | BIK | 66 |
| 3 | Podium | 65 |
| 4 | Faire | 64 |
| 5 | Santé | 62 |
| 6 | Borong | 60 |
| 7 | Airgoods | 60 |
| 8 | Luca | 59 |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.