BIK: Dawn score and attention ranking
BIK scores 66 out of 100 on the Dawn Index, built from 5 signals. It ranks #2 of 94 in Retail (YC), #4 of 143 in YC Summer 2020, #40 of 2075 in B2B (YC), #68 of 4224 in Y Combinator.
What drives the BIK Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 58 |
| Search momentum | 20% | 65 |
| Site scale | 15% | 29 |
| Site momentum | 10% | 89 |
| Loyalty | 20% | 100 |
How does BIK compare in Retail (YC)?
| Rank | Brand | Dawn score |
|---|---|---|
| 1 | Meesho | 67 |
| 2 | BIK | 66 |
| 3 | Podium | 65 |
| 4 | Faire | 64 |
| 5 | Santé | 62 |
| 6 | Borong | 60 |
| 7 | Airgoods | 60 |
| 8 | Luca | 59 |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.