Allstate: Dawn score and attention ranking
Allstate scores 58 out of 100 on the Dawn Index, built from 4 signals. It ranks #1 of 6 in Property & Casualty Insurance (S&P 500), #1 of 2 in Property & Casualty Insurance (Fortune 100), #11 of 67 in Financials (S&P 500), #6 of 13 in Financials (Fortune 100).
What drives the Allstate Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 68 |
| Search momentum | 20% | 46 |
| Site scale | 15% | 67 |
| Site momentum | 10% | 57 |
How does Allstate compare in Property & Casualty Insurance (S&P 500)?
| Rank | Brand | Dawn score |
|---|---|---|
| 1 | Allstate | 58 |
| 2 | The Hartford | 53 |
| 3 | The Travelers Companies | 52 |
| 4 | Chubb Limited | 49 |
| 5 | Arch Capital Group | 40 |
| 6 | Cincinnati Financial | 38 |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.