American Express: Dawn score and attention ranking
American Express scores 61 out of 100 on the Dawn Index, built from 4 signals. It ranks #2 of 3 in Consumer Finance (S&P 500), #2 of 2 in Consumer Finance (Fortune 100), #5 of 67 in Financials (S&P 500), #2 of 13 in Financials (Fortune 100).
What drives the American Express Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 78 |
| Search momentum | 20% | 50 |
| Site scale | 15% | 69 |
| Site momentum | 10% | 47 |
How does American Express compare in Financials (S&P 500)?
| Rank | Brand | Dawn score |
|---|---|---|
| 1 | Nasdaq, Inc. | 64 |
| 2 | PayPal | 62 |
| 3 | MSCI | 62 |
| 4 | Capital One | 61 |
| 5 | American Express | 61 |
| 6 | Huntington Bancshares | 61 |
| 7 | Bank of America | 60 |
| 8 | JPMorgan Chase | 60 |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.