Aon plc: Dawn score and attention ranking
Aon plc scores 56 out of 100 on the Dawn Index, built from 4 signals. It ranks #1 of 5 in Insurance Brokers (S&P 500), #15 of 67 in Financials (S&P 500), #93 of 455 in S&P 500.
What drives the Aon plc Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 58 |
| Search momentum | 20% | 55 |
| Site scale | 15% | 56 |
| Site momentum | 10% | 63 |
How does Aon plc compare in Insurance Brokers (S&P 500)?
| Rank | Brand | Dawn score |
|---|---|---|
| 1 | Aon plc | 56 |
| 2 | Willis Towers Watson | 43 |
| 3 | Marsh McLennan | 41 |
| 4 | Brown & Brown | 40 |
| 5 | Erie Indemnity | 33 |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.