Colgate-Palmolive: Dawn score and attention ranking
Colgate-Palmolive scores 44 out of 100 on the Dawn Index, built from 4 signals. It ranks #3 of 4 in Household Products (S&P 500), #19 of 31 in Consumer Staples (S&P 500), #339 of 455 in S&P 500.
What drives the Colgate-Palmolive Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 46 |
| Search momentum | 20% | 41 |
| Site scale | 15% | 41 |
| Site momentum | 10% | 38 |
How does Colgate-Palmolive compare in Household Products (S&P 500)?
| Rank | Brand | Dawn score |
|---|---|---|
| 1 | Kimberly-Clark | 66 |
| 2 | Clorox | 48 |
| 3 | Colgate-Palmolive | 44 |
| 4 | Church & Dwight | 40 |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.