Costco: Dawn score and attention ranking
Costco scores 61 out of 100 on the Dawn Index, built from 4 signals. It ranks #3 of 4 in Consumer Staples Merchandise Retail (S&P 500), #2 of 2 in Consumer Staples Merchandise Retail (Nasdaq-100), #2 of 2 in Consumer Staples Merchandise Retail (Fortune 100), #5 of 31 in Consumer Staples (S&P 500).
What drives the Costco Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 91 |
| Search momentum | 20% | 34 |
| Site scale | 15% | 74 |
| Site momentum | 10% | 49 |
How does Costco compare in Consumer Staples Merchandise Retail (S&P 500)?
| Rank | Brand | Dawn score |
|---|---|---|
| 1 | Walmart | 63 |
| 2 | Dollar Tree | 62 |
| 3 | Costco | 61 |
| 4 | Dollar General | 55 |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.