DeepSeek: Dawn score and attention ranking

DeepSeek scores 50 out of 100 on the Dawn Index, built from 5 signals. It ranks #10 of 10 in Frontier AI labs, #82 of 115 in AI.

What drives the DeepSeek Dawn score?

Signal	Weight	Score (0 to 100)
Search scale	20%	89
Search momentum	20%	26
Purchase intent	15%	1
Site scale	15%	73
Site momentum	10%	57

Which products does DeepSeek make?

Product	Dawn score	Searches / month	12-month growth
DeepSeek-R1	47	60.5K	-45%
DeepSeek-V3	44	33.1K	-64%

How does DeepSeek compare in Frontier AI labs?

Rank	Brand	Dawn score
1	Claude	83
2	Kimi	78
3	ChatGPT	77
4	Grok	72
5	Doubao	71
6	Qwen	65
7	Gemini	60
8	Meta Platforms	57

Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.