Grok: Dawn score and attention ranking
Grok, a product of xAI, scores 72 out of 100 on the Dawn Index, built from 3 signals. It ranks #4 of 10 in Frontier AI labs, #16 of 115 in AI.
What drives the Grok Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 88 |
| Search momentum | 20% | 54 |
| Purchase intent | 15% | 100 |
How does Grok compare in Frontier AI labs?
| Rank | Brand | Dawn score |
|---|---|---|
| 1 | Claude | 83 |
| 2 | Kimi | 78 |
| 3 | ChatGPT | 77 |
| 4 | Grok | 72 |
| 5 | Doubao | 71 |
| 6 | Qwen | 65 |
| 7 | Gemini | 60 |
| 8 | Meta Platforms | 57 |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.