Google: Dawn score and attention ranking
Google scores 67 out of 100 on the Dawn Index, built from 5 signals.
What drives the Google Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 100 |
| Search momentum | 20% | 0 |
| Purchase intent | 15% | 100 |
| Site scale | 15% | 100 |
| Site momentum | 10% | 50 |
Which products does Google make?
| Product | Dawn score | Searches / month | 12-month growth |
|---|---|---|---|
| Gemini | 60 | 83.1M | -75% |
| NotebookLM | 83 | 16.6M | +93% |
| Google AI Studio | 56 | 13.6M | -57% |
| AI Mode | 82 | 7.5M | +462% |
| Nano Banana | 54 | 5M | -60% |
| Imagen | 64 | 5M | -18% |
| Veo 3 | 51 | 1M | -61% |
| Antigravity | 59 | 550K | -21% |
| Stitch | 77 | 550K | +234% |
| Gemini CLI | 52 | 301K | -41% |
| AI Overview | 74 | 246K | +83% |
| Whisk | 51 | 165K | -41% |
| Vertex AI | 59 | 165K | -12% |
| Google DeepMind | 60 | 110K | 0% |
| Jules | 49 | 27.1K | -37% |
| Gemma | 69 | 14.8K | +85% |
| Lyria | 66 | 8.1K | +71% |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.