Alphabet Inc.: Dawn score and attention ranking

Alphabet Inc. scores 58 out of 100 on the Dawn Index, built from 5 signals. It ranks #2 of 3 in Interactive Media & Services (S&P 500), #1 of 2 in Interactive Media & Services (Nasdaq-100), #1 of 2 in Interactive Media & Services (Fortune 100), #4 of 17 in Communication Services (S&P 500).

What drives the Alphabet Inc. Dawn score?

Signal	Weight	Score (0 to 100)
Search scale	20%	100
Search momentum	20%	0
Purchase intent	15%	100
Site scale	15%	52
Site momentum	10%	39

Which products does Alphabet Inc. make?

Product	Dawn score	Searches / month	12-month growth
Google	67	133.9M	-60%

How does Alphabet Inc. compare in Communication Services (S&P 500)?

Rank	Brand	Dawn score
1	Reddit	74
2	Netflix	66
3	Take-Two Interactive	61
4	Alphabet Inc.	58
5	Meta Platforms	57
6	Omnicom Group	56
7	The Walt Disney Company	55
8	AT&T	53

Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.