Gusto: Dawn score and attention ranking
Gusto scores 68 out of 100 on the Dawn Index, built from 5 signals. It ranks #2 of 59 in Human Resources (YC), #1 of 51 in YC Winter 2012, #27 of 2075 in B2B (YC), #45 of 4224 in Y Combinator.
What drives the Gusto Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 68 |
| Search momentum | 20% | 60 |
| Site scale | 15% | 68 |
| Site momentum | 10% | 59 |
| Loyalty | 20% | 89 |
How does Gusto compare in Human Resources (YC)?
| Rank | Brand | Dawn score |
|---|---|---|
| 1 | Humand | 74 |
| 2 | Gusto | 68 |
| 3 | Rippling | 67 |
| 4 | Checkr | 67 |
| 5 | Disclo | 65 |
| 6 | BrioHR | 61 |
| 7 | Humi | 60 |
| 8 | Sira | 60 |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.