Masco: Dawn score and attention ranking
Masco scores 48 out of 100 on the Dawn Index, built from 4 signals. It ranks #3 of 7 in Building Products (S&P 500), #46 of 77 in Industrials (S&P 500), #276 of 455 in S&P 500.
What drives the Masco Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 41 |
| Search momentum | 20% | 50 |
| Site scale | 15% | 33 |
| Site momentum | 10% | 76 |
How does Masco compare in Building Products (S&P 500)?
| Rank | Brand | Dawn score |
|---|---|---|
| 1 | Trane Technologies | 56 |
| 2 | Johnson Controls | 54 |
| 3 | Masco | 48 |
| 4 | A. O. Smith | 44 |
| 5 | Lennox International | 44 |
| 6 | Allegion | 40 |
| 7 | Carrier Global | 39 |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.