Mastercard: Dawn score and attention ranking
Mastercard scores 56 out of 100 on the Dawn Index, built from 4 signals. It ranks #2 of 7 in Transaction & Payment Processing Services (S&P 500), #14 of 67 in Financials (S&P 500), #89 of 455 in S&P 500.
What drives the Mastercard Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 67 |
| Search momentum | 20% | 41 |
| Site scale | 15% | 69 |
| Site momentum | 10% | 51 |
How does Mastercard compare in Transaction & Payment Processing Services (S&P 500)?
| Rank | Brand | Dawn score |
|---|---|---|
| 1 | PayPal | 62 |
| 2 | Mastercard | 56 |
| 3 | Corpay | 50 |
| 4 | Global Payments | 46 |
| 5 | Fidelity National Information Services | 46 |
| 6 | Jack Henry & Associates | 44 |
| 7 | Fiserv | 40 |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.