McCormick & Company: Dawn score and attention ranking
McCormick & Company scores 41 out of 100 on the Dawn Index, built from 2 signals. It ranks #6 of 8 in Packaged Foods & Meats (S&P 500), #24 of 31 in Consumer Staples (S&P 500), #396 of 455 in S&P 500.
What drives the McCormick & Company Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 0 |
| Search momentum | 20% | 74 |
How does McCormick & Company compare in Packaged Foods & Meats (S&P 500)?
| Rank | Brand | Dawn score |
|---|---|---|
| 1 | Tyson Foods | 52 |
| 2 | The Hershey Company | 51 |
| 3 | Mondelez International | 47 |
| 4 | General Mills | 46 |
| 5 | Hormel Foods | 42 |
| 6 | McCormick & Company | 41 |
| 7 | The J.M. Smucker Company | 38 |
| 8 | Kraft Heinz | 34 |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.