MicroStrategy: Dawn score and attention ranking
MicroStrategy scores 52 out of 100 on the Dawn Index, built from 4 signals. It ranks #25 of 36 in Information Technology (Nasdaq-100), #49 of 91 in Nasdaq-100.
What drives the MicroStrategy Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 54 |
| Search momentum | 20% | 60 |
| Site scale | 15% | 48 |
| Site momentum | 10% | 43 |
How does MicroStrategy compare in Information Technology (Nasdaq-100)?
| Rank | Brand | Dawn score |
|---|---|---|
| 1 | Qualcomm | 67 |
| 2 | Micron Technology | 67 |
| 3 | Sandisk | 65 |
| 4 | Lumentum | 65 |
| 5 | Shopify | 64 |
| 6 | Palo Alto Networks | 62 |
| 7 | Marvell Technology | 62 |
| 8 | Microsoft | 61 |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.