Microsoft: Dawn score and attention ranking

Microsoft scores 61 out of 100 on the Dawn Index, built from 5 signals. It ranks #2 of 6 in Systems Software (S&P 500), #2 of 4 in Systems Software (Nasdaq-100), #1 of 1 in Systems Software (Fortune 100), #11 of 64 in Information Technology (S&P 500).

What drives the Microsoft Dawn score?

Signal	Weight	Score (0 to 100)
Search scale	20%	87
Search momentum	20%	55
Purchase intent	15%	28
Site scale	15%	100
Site momentum	10%	22

Which products does Microsoft make?

Product	Dawn score	Searches / month	12-month growth
Microsoft Copilot	63	2.7M	-17%
GitHub	69	673K	-11%
Copilot Studio	71	246K	+59%
Microsoft 365 Copilot	63	246K	+3%
Azure OpenAI	55	27.1K	-13%

How does Microsoft compare in Systems Software (S&P 500)?

Rank	Brand	Dawn score
1	Palo Alto Networks	62
2	Microsoft	61
3	ServiceNow	59
4	Fortinet	56
5	CrowdStrike	55
6	Gen Digital	46

Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.