Monster Beverage: Dawn score and attention ranking
Monster Beverage scores 39 out of 100 on the Dawn Index, built from 4 signals. It ranks #3 of 4 in Soft Drinks & Non-alcoholic Beverages (S&P 500), #2 of 3 in Soft Drinks & Non-alcoholic Beverages (Nasdaq-100), #26 of 31 in Consumer Staples (S&P 500), #6 of 7 in Consumer Staples (Nasdaq-100).
What drives the Monster Beverage Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 33 |
| Search momentum | 20% | 45 |
| Site scale | 15% | 29 |
| Site momentum | 10% | 39 |
How does Monster Beverage compare in Soft Drinks & Non-alcoholic Beverages (S&P 500)?
| Rank | Brand | Dawn score |
|---|---|---|
| 1 | The Coca-Cola Company | 69 |
| 2 | PepsiCo | 50 |
| 3 | Monster Beverage | 39 |
| 4 | Keurig Dr Pepper | 37 |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.