Netflix: Dawn score and attention ranking
Netflix scores 66 out of 100 on the Dawn Index, built from 2 signals. It ranks #1 of 5 in Movies & Entertainment (S&P 500), #1 of 1 in Movies & Entertainment (Nasdaq-100), #2 of 17 in Communication Services (S&P 500), #1 of 7 in Communication Services (Nasdaq-100).
What drives the Netflix Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 99 |
| Search momentum | 20% | 50 |
How does Netflix compare in Movies & Entertainment (S&P 500)?
| Rank | Brand | Dawn score |
|---|---|---|
| 1 | Netflix | 66 |
| 2 | The Walt Disney Company | 55 |
| 3 | TKO Group Holdings | 50 |
| 4 | Paramount Skydance Corporation | 50 |
| 5 | Live Nation Entertainment | 42 |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.