OpenAI: Dawn score and attention ranking

OpenAI scores 77 out of 100 on the Dawn Index, built from 5 signals. It ranks #7 of 115 in AI.

What drives the OpenAI Dawn score?

Signal	Weight	Score (0 to 100)
Search scale	20%	100
Search momentum	20%	49
Purchase intent	15%	100
Site scale	15%	92
Site momentum	10%	54

Which products does OpenAI make?

Product	Dawn score	Searches / month	12-month growth
ChatGPT	77	1.1B	0%
Sora	55	5.6M	-83%
DALL-E	50	550K	-61%
GPT-5	50	450K	-83%
ChatGPT Atlas	55	201K	-94%
OpenAI Codex	65	110K	+24%
GPT-OSS	46	74K	-87%
ChatGPT Agent	52	27.1K	-57%
Whisper	54	22.2K	-17%
Operator	47	6.6K	-33%

How does OpenAI compare in AI?

Rank	Brand	Dawn score
1	Anthropic	84
2	Claude	83
3	NotebookLM	83
4	AI Mode	82
5	Claude Code	81
6	Kimi	78
7	OpenAI	77
8	ChatGPT	77

Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.