Perplexity: Dawn score and attention ranking

Perplexity scores 48 out of 100 on the Dawn Index, built from 5 signals. It ranks #6 of 7 in AI search & browsers, #92 of 115 in AI.

What drives the Perplexity Dawn score?

Signal	Weight	Score (0 to 100)
Search scale	20%	77
Search momentum	20%	27
Purchase intent	15%	2
Site scale	15%	77
Site momentum	10%	50

Which products does Perplexity make?

Product	Dawn score	Searches / month	12-month growth
Comet	46	74K	-85%

How does Perplexity compare in AI search & browsers?

Rank	Brand	Dawn score
1	NotebookLM	83
2	Grokipedia	72
3	Phind	58
4	ChatGPT Atlas	55
5	You.com	51
6	Perplexity	48
7	Comet	46

Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.