Procter & Gamble: Dawn score and attention ranking
Procter & Gamble scores 50 out of 100 on the Dawn Index, built from 4 signals. It ranks #1 of 3 in Personal Care Products (S&P 500), #1 of 1 in Personal Care Products (Fortune 100), #12 of 31 in Consumer Staples (S&P 500), #6 of 8 in Consumer Staples (Fortune 100).
What drives the Procter & Gamble Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 62 |
| Search momentum | 20% | 31 |
| Site scale | 15% | 58 |
| Site momentum | 10% | 53 |
How does Procter & Gamble compare in Consumer Staples (S&P 500)?
| Rank | Brand | Dawn score |
|---|---|---|
| 1 | The Coca-Cola Company | 69 |
| 2 | Kimberly-Clark | 66 |
| 3 | Walmart | 63 |
| 4 | Dollar Tree | 62 |
| 5 | Costco | 61 |
| 6 | Kroger | 56 |
| 7 | Dollar General | 55 |
| 8 | Casey's | 55 |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.