Scentbird: Dawn score and attention ranking
Scentbird scores 50 out of 100 on the Dawn Index, built from 5 signals. It ranks #8 of 40 in Apparel and Cosmetics (YC), #21 of 92 in YC Summer 2015, #151 of 614 in Consumer (YC), #972 of 4224 in Y Combinator.
What drives the Scentbird Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 59 |
| Search momentum | 20% | 55 |
| Site scale | 15% | 64 |
| Site momentum | 10% | 41 |
| Loyalty | 20% | 29 |
How does Scentbird compare in Apparel and Cosmetics (YC)?
| Rank | Brand | Dawn score |
|---|---|---|
| 1 | Glio | 58 |
| 2 | Lynks | 57 |
| 3 | PerShop | 55 |
| 4 | FREY | 55 |
| 5 | Dressd | 52 |
| 6 | And Comfort | 52 |
| 7 | Restocks | 51 |
| 8 | Scentbird | 50 |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.