Wells Fargo: Dawn score and attention ranking
Wells Fargo scores 59 out of 100 on the Dawn Index, built from 4 signals. It ranks #3 of 7 in Diversified Banks (S&P 500), #3 of 4 in Diversified Banks (Fortune 100), #9 of 67 in Financials (S&P 500), #5 of 13 in Financials (Fortune 100).
What drives the Wells Fargo Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 86 |
| Search momentum | 20% | 35 |
| Site scale | 15% | 66 |
| Site momentum | 10% | 54 |
How does Wells Fargo compare in Diversified Banks (S&P 500)?
| Rank | Brand | Dawn score |
|---|---|---|
| 1 | Bank of America | 60 |
| 2 | JPMorgan Chase | 60 |
| 3 | Wells Fargo | 59 |
| 4 | Citigroup | 51 |
| 5 | Truist Financial | 40 |
| 6 | U.S. Bancorp | 40 |
| 7 | PNC Financial Services | 36 |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.